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Should sales teams use Marketing Automation in the sales process?

Marketing automation is not just for marketing teams.

It's a misconception that the people who have Marketing Automation...

5 Marketing Automation mistakes to avoid

Marketing automation is expected to be a $32.6 billion industry by 2024. As budgets shift from offline to online, the growth...

Why businesses of all sizes need marketing automation

Marketing Automation saves time for any business, big or small

Marketing automation can help re-focus efforts and reduce the...

Does marketing automation make marketers more accountable?

Digital Transformation of the Marketing Function

So much has been written about marketing in the last few years. Much of it...

3 Important considerations BEFORE you buy marketing automation software

People don't plan to fail - they just fail to plan.

This statement could never be truer than when it comes to purchasing...

Are you emailing or lead generating?

Moving beyond email marketing to marketing automation…

A lot of our customers tell us that they are currently using a...

Are you an analog player living in a digital world?

5 Signs this may be you

  1. You miss the days when you could just pick up the phone and call a prospect.
  2. You are still going to...
3 Mistakes people make when implementing a Marketing Automation Tool

Marketing Automation tools are in abundance these days. At last count, Forrester Research noted over 6,500 technology...

Does Sales & Marketing alignment really exist?

I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales...

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