Are you exhausted by digital marketing?
Happy Fall Readers!
I took some time in August to regroup, refuel and rethink our content strategy. We are officially back...
3 Reasons your marketing automation software is not working and what to do about it
Check the boxes around people and process, not just technology
Forrester’s first marketing automation forecast predicted...
How mature is your approach to marketing team management?
Are you in your marketing resource infancy?
We have all heard it before, “I need to hire a marketing person to launch our...
Driving lots of web traffic but no interest?
How to keep your website sticky and your bounce rate low.
Let’s start with bounce rate
Google Analytics definition is...
Does marketing automation make marketers more accountable?
Digital Transformation of the Marketing Function
So much has been written about marketing in the last few years. Much of it...
3 Important considerations BEFORE you buy marketing automation software
People don't plan to fail - they just fail to plan.
This statement could never be truer than when it comes to purchasing...
You Can’t Be Everywhere - The Plight of the Modern Day Entrepreneur
In today’s world of the 24/7 Internet, social media, and mobile phones, there are an abundance of places for you to be. And...
Creating a Marketing Budget for 2019
Blow up the traditional view to create a budget that adds value to your business
If you are like most sales and marketing...
Your Value Proposition: The most important tool in the digital marketing tool kit
Articulating the primary reason your customer should buy from you is the difference between a click and a bounce
Whether you...
Are you emailing or lead generating?
Moving beyond email marketing to marketing automation…
A lot of our customers tell us that they are currently using a...
