Who Owns Marketing Automation for Microsoft Dynamics: Marketing or Technology?
Confidence in the marketing function by executives is at an all-time low. From finding the right marketing resources for...
How to Choose the Right Marketing Automation Tool for Microsoft Dynamics
Marketing automation has revolutionized marketing by creating tailored customer journeys that can be tracked across multiple...
What to Consider Before Buying Marketing Automation Software for Microsoft Dynamics
People don’t plan to fail—they just fail to plan.
This statement couldn’t be truer than when it comes to purchasing software...
Common Sense Marketer Podcast Episode 17: How to get ahead of your competitors
On this episode of the Common Sense Marketer, we talk with Rob Triggs, the VP of Sales & Marketing for CRM Dynamics, a...
Are you exhausted by digital marketing?
Happy Fall Readers!
I took some time in August to regroup, refuel and rethink our content strategy. We are officially back...
Common Sense Marketer Podcast Episode 16: Customer Expectations of Delivery
The Common Sense Marketer is back!
On this episode of the Common Sense Marketer, we spoke to Brian Neuwirth, the President...
3 Reasons your marketing automation software is not working and what to do about it
Check the boxes around people and process, not just technology
Forrester’s first marketing automation forecast predicted...
Should sales teams use Marketing Automation in the sales process?
Marketing automation is not just for marketing teams.
It's a misconception that the people who have Marketing Automation...
How mature is your approach to marketing team management?
Are you in your marketing resource infancy?
We have all heard it before, “I need to hire a marketing person to launch our...
