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Creating a Marketing Budget for 2019

Blow up the traditional view to create a budget that adds value to your business

If you are like most sales and marketing...

Women Talk Tech Episode 2: A career in tech is not scary

"Men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them"

...

Women Talk Tech Episode 1: We are ALL Computer Science

"Computer Science as a Catalyst for Change"

Available on iTunes.

How to recommend Inbound Marketing to management

As soon as Fall arrives, I get reflective. I look back on the year and think about all of the great client projects we were...

Are you an analog player living in a digital world?

5 Signs this may be you

  1. You miss the days when you could just pick up the phone and call a prospect.
  2. You are still going to...
Marketing CoPilot Summer Reading List

5 Books to Get Your Marketing Brain Fired Up

Bill Gates puts out a summer reading list every June that has great books on it...

Does Sales & Marketing alignment really exist?

I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales...

Marketing and Innovation: Two core functions of every business

Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most?

In...

Is your online content any good?

Take the 3 question quiz and find out

  1. Do you think your marketing team is doing a good job? 76% of CEOs say their marketing...
Advancing Women in Technology

It was a pleasure to kick off the 2018 Peer Group season on January 11, 2018 for TechConnex with a great presentation by Wendy...

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