Creating a Marketing Budget for 2019
Blow up the traditional view to create a budget that adds value to your business
If you are like most sales and marketing...
Women Talk Tech Episode 2: A career in tech is not scary
"Men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them"
Available...
Women Talk Tech Episode 1: We are ALL Computer Science
"Computer Science as a Catalyst for Change"
Available on iTunes.
How to recommend Inbound Marketing to management
As soon as Fall arrives, I get reflective. I look back on the year and think about all of the great client projects we were...
Are you an analog player living in a digital world?
5 Signs this may be you
- You miss the days when you could just pick up the phone and call a prospect.
- You are still going to...
Marketing CoPilot Summer Reading List
5 Books to Get Your Marketing Brain Fired Up
Bill Gates puts out a summer reading list every June that has great books on it...
Does Sales & Marketing alignment really exist?
I recently received an email from a large software company inviting me to a networking event to discuss the topic of sales and...
Marketing and Innovation: Two core functions of every business
Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most?
In my...
Is your online content any good?
Take the 3 question quiz and find out
- Do you think your marketing team is doing a good job? 76% of CEOs say their marketing...
Advancing Women in Technology
It was a pleasure to kick off the 2018 Peer Group season on January 11, 2018 for TechConnex with a great presentation by Wendy...
