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How to sell marketing automation as part of your Microsoft Dynamics 365 Strategy

The Secret to Selling Seamlessly

If you were to approach a veteran sales leader and ask how the sales landscape has changed...

5 Must-Haves for any B2B Website

In a digital-first world, your website and web presence should be the cornerstone of your lead generation program. But if your...

Are you exhausted by digital marketing?

Happy Fall Readers!

I took some time in August to regroup, refuel and rethink our content strategy. We are officially back...

How mature is your approach to marketing team management?

Are you in your marketing resource infancy?

We have all heard it before, “I need to hire a marketing person to launch our...

Driving lots of web traffic but no interest?

How to keep your website sticky and your bounce rate low.

Let’s start with bounce rate

Google Analytics definition is...

Celebrating Women in Tech on February 7th in Toronto

On February 7th we had the opportunity to present the first ever Women in Technology Awards in Toronto, Ontario hosted by ...

Does marketing automation make marketers more accountable?

Digital Transformation of the Marketing Function

So much has been written about marketing in the last few years. Much of it...

3 Important considerations BEFORE you buy marketing automation software

People don't plan to fail - they just fail to plan.

This statement could never be truer than when it comes to purchasing...

You Can’t Be Everywhere - The Plight of the Modern Day Entrepreneur

In today’s world of the 24/7 Internet, social media, and mobile phones, there are an abundance of places for you to be. And...

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